Gucci 的重大改革:品將無季節性展現新系列 而且一年只辦兩場時裝騷!
by Kammy Kam | 25 May 2020

新冠肺炎對時尚界造成了沉重打擊,設計師重新考慮在可預見的未來展示時裝的方式,讓品牌政策也改變,早前Dries Van Noten 聯合 Thom Browne、Tory Burch、Proenza Schouler 等40 多品牌發起要求調整新品發售時程的連署,面臨重大的考驗。繼 Saint Laurent 4月宣佈退出今年 9 月的巴黎時裝週之後,同是開雲集團 (Kering)旗下的 Gucci,根據 Bof 報導,品牌將脫離現有時裝週的規程,在春和早秋將不再舉辦時裝騷,改為無季節性的男女裝混合展示,以一年只辦兩場秀,帶來重磅改革!

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同時 Gucci 創意總監 Alessandro Michele 透過 Instagram 發佈今次的重大改革,放棄過時的季節性儀式的時裝騷,以重新開啟新的節奏,更接近他的表現方式。 品牌將於今日舉行線上線上記者會,相信今次的行動是象徵作為開雲集團的主力品牌減緩更新速度,意識地進行減少時裝浪費,成為時尚界的先驅,改革現有時裝模式。




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5/6 • “I believe that we can build our tomorrow also starting from a renewed capacity of denomination. Here comes the desire to baptize our new encounters by naming them after a language that has marvelously ancient roots: classical music language. Accordingly, there will be symphonies, rhapsodies, madrigals, nocturnes, overtures, concerts and minuets in the constellation of my creative path. Music, after all, has the sacred power to produce reverberations and connections. It travels beyond the borders, reconnecting the fragility to the infinity.” A new path in fashion that leaves behind the paraphernalia of leitmotifs that colonized our prior world, according to @alessandro_michele in ‘The Sacred Power of Producing Reverberations’, his diary entry for May 3, 2020. #AlessandroMichele Read his diary through link in bio.

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Source & Image : BOF & Vogue